The American film industry was started primarily by Jews who had emigrated from Eastern Europe and settled in big cities like New York and Chicago, supporting their families by dealing in everything from clothing to food to jewelry. Transfixed with the flourishing of nickelodeons and storefront theaters in the early years of the 20th century, interests for a number of them shifted to the entertainment business. Soon, some made their way to Southern California, where they opened the large-scale motion picture studios that became Paramount, MGM, Warner Brothers,20th Century Fox, Columbia and Universal. Discover the fascinating story of how men like Adolph Zukor, Carl Laemmle, Louis B. Mayer, Harry Cohn and others began Hollywood with their ambition, ingenuity and keen instincts.